Our Mission
To deliver exceptional guest experiences through genuine hospitality, quality products, and consistent service—while developing great people and operating outstanding restaurants.
A RESTAURANT & MANAGEMENT GROUP
Developing great people. Driving operational excellence. Creating sustainable growth.
01 / OUR BRANDS
Brands that inspire.
Explore portfolio ↗02 / OPERATIONS
Excellence in execution.
Our approach ↗03 / PEOPLE
Leaders at every level.
Our culture ↗04 / GROWTH
Opportunity ahead.
Join us ↗WHO WE ARE
Great restaurants.
Stronger futures.
Moon Capital Management (MCM) is a multi-unit restaurant ownership and management group committed to building exceptional teams, delivering outstanding guest experiences, and growing responsibly.
We believe sustainable success begins with people, is earned through performance, and creates opportunities for growth.
Discover what drives us ↗Our Vision
To be a restaurant management group guests trust and return to, known for memorable service, empowered teams, operational excellence, and sustainable growth.
Our Commitment
Every guest matters. We are committed to making each visit welcoming, convenient, and worth repeating by listening to our guests, supporting our teams, and holding ourselves accountable for quality and service.
THE MCM FOUNDATION
Three pillars.
One purpose.
We invest in people. We demand excellence. We grow with purpose. Every commitment begins with our teams and comes to life through the guest experience.
PEOPLE. PERFORMANCE. GROWTH.
Our people are our foundation. Our performance is our promise. Our growth is our future.
Three pillars. One purpose. Exceptional restaurants, extraordinary teams, lasting guest relationships.PEOPLE IN ACTION
The MCM Leadership Pathway
From your first shift to multi-unit leadership, there's room to learn, lead, and grow. Your first position doesn't have to be your final destination.
01Team MemberDiscover your strengths and master the guest experience
02Team CaptainLead by example and inspire a shift
03Assistant General ManagerBuild operational confidence and coach others
04General ManagerOwn the restaurant, team, and guest experience
★Training ManagerSpecialized opportunity to mentor and develop leaders
05District / Multi-Unit LeadershipDevelop teams and performance across restaurants
Advancement is based on demonstrated performance, readiness, and available opportunities. Training Manager is a specialized development role, not a required step.
PERFORMANCE IN ACTION
Our standard, every day.
Guest Experience First
Genuine hospitality and a reason to return.
Operational Excellence
Quality, food safety, cleanliness, speed, and consistency.
Measurable Results
Guest feedback and performance indicators guide improvement.
Accountability at Every Level
We take ownership, solve problems, and deliver with integrity.
GROWTH IN ACTION
Four ways we move forward.
Our People
Developing the next generation of restaurant leaders.
Our Portfolio
Thoughtful expansion into locations and brands that fit our vision.
Our Performance
Stronger restaurants and a sustainable foundation for success.
Our Impact
Lasting guest relationships and stronger communities.
Our portfolio growth is an active priority. See our Investment & Growth opportunities ↗
OUR PORTFOLIO
Brands built
to make an impact.
Our portfolio reflects a commitment to great restaurant experiences and strong day-to-day execution.
FEATURED FRANCHISE BRAND
Smoothie King
MCM operates independently owned Smoothie King franchise locations, supporting teams through leadership, operational discipline, and a guest-first mindset.
Smoothie King is a trademark of its respective owner. MCM is an independent franchise operator.
OUR LOCATIONS
Find a Smoothie King near you.
Explore the Smoothie King restaurants operated by Moon Capital Management across Georgia.
West Paces Ferry · Atlanta
1270 West Paces Ferry Rd NW, Atlanta, GA 30324, USAGET DIRECTIONS ↗APPLY AT THIS LOCATION ↗Buckhead · Atlanta
3330 Piedmont Rd NE, Suite 23B, Atlanta, GA 30305, USAGET DIRECTIONS ↗APPLY AT THIS LOCATION ↗Sandy Springs
8725 Roswell Rd, Sandy Springs, GA 30350, USAGET DIRECTIONS ↗APPLY AT THIS LOCATION ↗Gainesville
890 Dawsonville Hwy, Suite E, Gainesville, GA 30501, USAGET DIRECTIONS ↗APPLY AT THIS LOCATION ↗Powers Ferry · Atlanta
2022 Powers Ferry Rd, Suite 120, Atlanta, GA 30339, USAGET DIRECTIONS ↗APPLY AT THIS LOCATION ↗Pleasant Hill · Duluth
1630 Pleasant Hill Rd, Suite 350, Duluth, GA 30096, USAGET DIRECTIONS ↗APPLY AT THIS LOCATION ↗Suwanee
3429 Lawrenceville-Suwanee Rd, Suite D, Suwanee, GA, USAGET DIRECTIONS ↗APPLY AT THIS LOCATION ↗Peachtree Corners
3219 Holcomb Bridge Rd, Peachtree Corners, GA 30092, USAGET DIRECTIONS ↗APPLY AT THIS LOCATION ↗Lithia Springs
639 Thornton Rd, Suite 101, Lithia Springs, GA 30122, USAGET DIRECTIONS ↗APPLY AT THIS LOCATION ↗
THE MCM STANDARD
Operational Excellence.
By Design.
Great restaurants don't happen by accident. They're built through strong leadership, disciplined execution, and an unwavering commitment to the guest.
Our approach combines hands-on operational leadership, data-informed decisions, and a culture of accountability to create consistent restaurant experiences.
Explore The MCM Standard ↗HOW WE DELIVER
The MCM Standard.
We lead the people. We manage the process. We measure the results.
01Guest Experience+
Genuine hospitality, consistent product quality, attentive service, and experiences worth repeating.
02Leadership & Development+
Training, coaching, mentorship, and practical support that help restaurant leaders build confidence and capability.
03Operational Standards+
Clear expectations for food safety, cleanliness, quality, preparation, and restaurant readiness.
04Performance Intelligence+
Using guest feedback, sales trends, staffing effectiveness, and financial indicators to guide improvements.
05Accountability & Execution+
Turning expectations into measurable action through observation, follow-up, coaching, and ownership.
06Multi-Unit Management+
Hands-on oversight and scalable systems designed to deliver consistent performance across locations.
Our Operational Rhythm
Daily Excellence
Guest experience, team readiness, food safety, and shift execution.
Weekly Accountability
Performance reviews, staffing, inventory, coaching, and action plans.
Continuous Improvement
Financial reviews, operational assessments, and leadership development.
Every restaurant. Every shift. Every guest.
STRATEGIC EXPANSION
Building What's Next.
Actively Exploring Restaurant Investment & Acquisition Opportunities
Moon Capital Management is actively seeking strategic opportunities to expand our restaurant portfolio through franchise development, acquisitions, and business partnerships.
With established multi-unit operating experience, a people-first leadership philosophy, and disciplined execution, we focus on opportunities with strong fundamentals, sustainable potential, and long-term value.
01
Franchise Development
Established and emerging restaurant brands seeking experienced operating partners.
02
Strategic Partnerships
Collaborative opportunities with restaurant owners, operators, and development partners.
03
Restaurant Acquisitions
Existing restaurant businesses and multi-unit portfolios aligned with our strategy.
04
Emerging Concepts
Distinctive restaurant brands with promising unit economics and scalable operations.
THE PEOPLE BEHIND MCM
Meet our
leadership team.
Meet the owners and leaders of Moon Capital Management. Learn more about the people guiding our organization.
SMOOTHIE KING CATERING
Great Smoothies.
Great Gatherings.
From office meetings and school celebrations to community events and team appreciation, let us help make your next gathering memorable.
Tell us about your event.
Share a few details and our team can follow up about options and availability. Catering requests are not confirmed until our team responds.
Catering Coordinator
Jacqueline “Jackie” Fitts
CAREERS AT MCM
Build your future.
Grow with us.
We believe every great restaurant starts with great people. Whether you're beginning your journey or ready to lead, MCM values initiative, teamwork, and growth.
Apply to Join Our Team ↗JOIN OUR TEAM
Start Your Application.
Tell us a little about yourself and the opportunity you're looking for. When you're finished, select Prepare Email to HR to open your email program with your responses ready to send.
GET IN TOUCH
Let's build what
comes next.
Interested in connecting with Moon Capital Management?
Email Our Team ↗info@mooncapitalllc.net